Beverage branding for the fictional brand Misanthrope Brewery. Three flavour offerings and multiple brand activation elements were created. Misanthrope is all about bringing a fun and girly energy to the craft beer space. A beer for the girls to drink while out together. A non static logo system allows the logo’s colour to change depending on which flavour offering it is placed on. Pairing illustrated type with cutesy patterns gives the Misanthrope brand a flirty and fun vibe!